Mobile message marketing is an excellent way for your business to communicate with your target audience in an effective and timely manner. Mobile marketing works well for the simple fact that it is personal. The message you send goes right to the intended individuals and at a glance, they already have your message. This personal touch is quite powerful.

Mobile marketing is immediate. Mobile users typically react to a message immediately. With the explosion of smart phones, potential customers have the ability to click on a link in the message to go directly to a website and obtain more information about your product or service without waiting.

Your organization can use R3 for your mobile marketing needs as follows:

Product/Service Updates and Promotions
Using R3, you can ask customers to sign up for future product or service updates and promotions. After a customer sends in a message containing a pre-defined keyword, his contact information will automatically go into a database used for future product or service updates and promotions. If a customer wants to be taken off the communication list, he can simply reply with "STOP".

Contests
You can promote your latest competition or give-away via marketing materials such as ticket stub or scoreboard banners and media outlets that are used to carry the campaign. Participants simply text to enter the competition. Users can also choose to receive information for future offers. You will then have the opportunity to offer coupons or web links to product information and promotions.

Voting / Polls / Surveys
Your organization can engage and interact with your customers, audience, attendees or fans by using R3 to conduct voting, polls, and surveys. At an event your business sponsors, you can post a question and let the participants respond. The results can appear on a screen and will be continuously updated. You can also enable the participants to see the results immediately. In your reply, you can provide additional information or discounts on future events or purchases.

Games/Concerts/Events with Large Crowds
CBTS' R3 Mobile Messaging Service gives your event attendees an instant and discreet tool to contact the event management team and security personnel if there is a situation that causes issues or interferes with their event experience.

Entertainment/Media
R3 allows the audience to interact with the entertainers or media personalities directly. The audience can request songs, send comments to the performers, and participate in polls and surveys.

Real Estate
Using R3, real estate agents can send immediate information about a property to the prospective buyers. The message can include listing information such as price and number of rooms, photos of the property, link to MLS or the agent's website, and agent name and contact information.

Incident and Crime Reporting
R3 gives citizens and first responders the ability to anonymously text an incident or a crime tip to law enforcement right from their mobile phones while the incident is taking place. The communicator can avoid jammed or overwhelmed phone lines to ensure immediate delivery of the message to the right people, with critical information of the incident's location and status.

Short Code
A short (5 or 6 digit) phone number is used to send or receive text messages.

Keyword Filter
Messages containing specific keywords are automatically routed to the right group based on pre-determined rules. The designated group can then respond to the messages and situations immediately.

Auto-Reply Messages
R3's auto-reply feature ensures that every message receives an immediate response if needed. These messages can be customized and include a sponsorship message.

Opt-In Function
Opt-in text messages allow customers to sign up for future product or service updates and promotions. After customers send in a message containing a pre-defined keyword, their contact information will automatically go into a database used for future product or service updates. If customers want to be taken off the communication list, they can simply reply with "STOP".

Web-based Dashboard
Multiple administrators can access the R3 dashboard from any web-enabled desktop or smart phone without interfering with each other's conversations. R3 provides notification of incoming messages even when the web browser is minimized or closed.

API Keywords
API (Application Programming Interface) Keywords enables businesses and organizations to incorporate text messaging into their own custom applications. API Keywords allows our customers to develop applications that can accept text messages from users, process the messages, and respond to users with customized text messages.

With API Keywords, your users can get the local weather forecast via a text message sent to their mobile phones, text a request for a real-time traffic update, or send a message to schools to get an automated reply for their children's current GPA.

Using API Keywords, all text messages related to an initial, pre-determined API keyword are forwarded to a web application on the customer's web server. When an API keyword is configured, the web application that processes the text messages is also activated. For each message related to this API keyword, R3 calls the web application passing along the user's phone number, carrier, keyword, and message. It is up to the web application how to use that information and to create the response that is sent back to the user's phone.

Public Web Services
Public Web Services provides a method for R3 customers to further integrate text messaging into their own applications. Businesses that would like to send text messages automatically based on some real-world event can take advantage of R3's Public Web Services feature.

For example, Joe's Pizzeria begins offering online ordering for delivery. Its customers will be asked to provide their mobile phone numbers in the online ordering process. When the delivery driver leaves the store, a text message will be automatically sent to the customer's mobile phone, informing him that the driver has left and his pizza can be expected within 30 minutes.

Another example is the Public Web Services feature utilized by a Municipal Water District. When a water line break occurs, the district can send a list of phone numbers and a message to R3. R3 will then deliver a text-to-speech phone message and/or a text message informing the users of the outage.

WorkFlow Keywords
Workflow Keywords enables R3 customers to create intelligent, step-by-step text message interactions that are based on the information contained in both the received text message and the workflow script.

Your business would like to have your customers provide feedback on the service they received. You can ask them to text a rating message to a short code. For example, the "Call To Action" can be "On a scale of 1 to 5 with 1 being the best, text your service satisfaction level to 90808." Based on the satisfaction level received in the text message, WorkFlow Keywords can create and deliver different responses. The response could be "Thank you. We are glad you received excellent service" for highly satisfied customers, or "Please reply by telling us what could be improved with the service you received' for unhappy customers.

In addition to responding to users' text messages, Workflow Keywords enables additional communications such as Cast a Vote, Send a Text Message, or Send an Email.

Voting Results - Chart/Data Access
Voting Results is one of R3's important features and can be used by many different types of businesses, schools, and sports organizations. It provides direct access into R3 for real time updates of voting results.

If you are a sports broadcaster trying to further engage your listeners, you can use R3's Voting Results feature to survey your audience instantly. Since you can only handle a limited number of calls from the listeners, using text message voting allows all your listeners to share their opinions with you. With Voting Results, you and your listeners can watch the voting results displayed in real time on your website or blog.

Voting Results can also be used at sporting events to engage fans or to enrich their event experience during rain delays and other downtime. For a close interaction with fans, Voting Results can display the results of their votes in real time on the scoreboard. Voting Results provides not only a web view of the results but also XML, CSV, and Fixed Width file formats that support most major scoreboard systems.

R3 Notifier
R3 Notifier notifies your administrators with incoming messages even when their browser is closed. This eliminates the time-consuming task of monitoring the dashboard continuously.

R3 Notifier displays virtual balloon notifications when new conversations or messages arrive in the dashboard. It can also display the current conversation and message count when the user's mouse hovers over the system tray icon. Additionally, the icon can easily re-launch the dashboard in the default browser.